Helping lawyers choose independence
attention employed lawyers
WE WANT YOU TO CONSIDER
SELF EMPLOYMENT SOONER.
TO PROVE WE MEAN IT.
WE ARE GIVING OUR BOOK AWAY FOR FREE!
WE'VE PUT ALL THE LESSONS & OVER HALF A DOZEN BONUS RESOURCES WE'VE CREATED INTO THIS BOOK AND YOU CAN GET ACCESS
FOR ABSOLUTELY NOTHING.
WATCH the VIDEo TO LEARN WHY WE CREATED THE BOOK
WATCH thIS VIDEo TO LEARN ABOUT THE BONUS RESOURCES INSIDE THE BOOK
INTRODUCING
Don't Like Your Boss?
Burn the Boats
From Resigning to Thriving as a Lawyer
100% risk free
Here's what you get:
A Fable of a Lawyer quitting his partnership track & starting from scratch.
6 Bonus Calculators, Checklists & Resources to help you implement the lessons of the book
A $1000 Bonus Gift Voucher for When You Actually decide to become self employed (Paperback Version Only)
Invitation to Apply to Join the
Self Employed Lawyers League
All for less than the price of a
coffee & croissant!
TESTIMONIALS
What Do Lawyers Say About the Co-Founder of SELL & Author of the book?
"He genuinely invests in your success."
When I first considered the move to self-employment within a legal setting, I was skeptical and hesitant.
The transition felt daunting, until I connected with Jason. His deep knowledge of the legal landscape, combined with his
practical, down-to-earth approach, made all the difference.
From marketing and business development to day-to-day mentorship, Jason provided thoughtful, strategic guidance
that gave me the confidence to take the leap.
He doesn’t just offer guidance - he genuinely invests in your success and helps you build a sustainable, rewarding practice.
To any lawyers contemplating self-employment or feeling uncertain about what that path might look like,
I can’t recommend Jason highly enough!
Joshua Brown - Founder & CEO at Brown and Crawford Advisory
"I highly recommend Jason to all lawyers out there considering the
move to self employment."
The move to self-employment has been a positive one thanks to the support, effective marketing and sales strategies received from Jason.
From our initial conversation through to now, he has always shared his extensive marketing and sales strategies and tips freely which has helped me substantially grow my business over the last 12 months.
He is very approachable too and no question is ever frowned upon or left unanswered.
I highly recommend Jason to all lawyers out there considering the move to self employment :)
Amira Hamit - Consultant Solicitor at Taylor Rose Australia
"It's rare to meet someone who combines deep sales and marketing expertise with a genuine passion for helping others grow.
I’ve had the pleasure of connecting with Jason (aka Lofty) through the legal and business development space, and it’s rare to meet someone who combines deep sales and marketing expertise with a genuine passion for helping others grow. Jason has a sharp understanding of what it takes to support self-employed lawyers—not just with strategy and systems, but with the right mindset and approach to sustainable business development.
After an insightful podcast chat and a deeper conversation afterward, it was clear that Jason is not only results-driven but people-focused.
His ability to articulate value, simplify complex challenges, and inspire action makes him an asset to any lawyer looking to start their journey into self employment and expand with purpose and passion. I’d gladly recommend him to any legal professional looking to grow with integrity and build a working platform that suits their lifestyle!
Adwar Alkhamesi - Principal of Adwar & Associates
Who's This Perfect For
SENIOR ASSOCIATES
PARTNERS BY TITLE ONLY (NOT EQUITY)
BURNED OUT GOVERNMENT LAWYERS
FRUSTRATED GENERAL COUNSEL
ANYONE WHO IS NO LONGER UNDER SUPERVISION RESTRICTIONS & WANTS FREEDOM
TESTIMONIALS
See what more Lawyers Say About Lofty?
"I've always felt empowered and supported with Jason in my corner."
What sets Jason apart is his unwavering commitment to the people he brings into the organisation.
He and his team continue to advocate for me and consistently work to help me grow and succeed as a consulting solicitor.
His dedication to developing talent goes beyond recruitment; he remains an active, supportive presence, genuinely invested in seeing others thrive.
I’ve always felt empowered and supported with Jason in my corner, and I’m incredibly grateful to have had his guidance and encouragement. His impact on the culture at Taylor Rose Australia is undeniable, and I consider myself lucky to have had him as a key part of my journey here.
If you're feeling uncertain or hesitant (which I definitely was), I encourage you to reach out to him - there’s no harm in exploring your options, and I’m confident you’ll be glad you did!
Megan Sterling - Principal at Sterling Lawyers
"He is legend material"
Absolutely recommend talking with Jason!
Talk to him about:
- lawyer careers
- legal practice
- business development
- marketing
He is Legend Material
Benjamin Thompson - Principal at Ben Thompson Legal
"If you are tired of long days in the office and are seeking more flexibility and ownership over your work life, Jason will show you how this can be done!"
If you are thinking of embracing the consultant solicitor life, I highly recommend speaking to Jason!
He has an extensive career in business development and has lots of wisdom to share about how you can build your own client base.
He understands that it can be a scary move, but is happy to support you throughout the process to help you achieve your goals.
If you are tired of long days in the office and are seeking more flexibility and ownership over your work life, Jason will show you how this can be done!
Marianne Bateman: Corporate Immigration Leader
STILL NOT SURE?
Frequently Asked Questions
We’ve had conversations with 1,000's of solicitors.
Here’s the questions they have asked and some that we expect you might want to know.
Is this book going to make me want to quit my job?
We genuinely hope so — but in a good way.
You’ll learn how to swap your “safe” paycheck for a business that’s actually yours, with less panic and more purpose.
The number of matters or clients you need are far less than you are used to handling as an employed lawyer because you are keeping the lion's share of the revenue you produce in self employment.
Can it really help me build a profitable solo practice?
Yes. If you are willing to back yourself
Not in a vague “just work harder” kind of way. It is designed to teach the main mindset struggles every lawyer faces when they first hang a shingle and the principles to overcome them and push through the fear of rejection ALL self employed lawyers must overcome in order to have the freedom and benefits of the solo-lawyer lifestyle.
Is it another boring business book?
No chance. If you wanted dry, you’d read legislation.
This book was written as a fable to mix real-world strategies with storytelling so you can learn without needing caffeine to stay awake. The resources are more technical but have videos to show you how and why to use them.
Do I need to be ready to quit my job before I read it?
Not at all. But fair warning, reading it now might just make you dangerous — you’ll start seeing self employment as an option you didn’t know existed.
Will it make my boss nervous if they see it on my desk?
Possibly. And we’re okay with that.
If they are true mentors and want to see you reach your potential though, they should be encouraging you to explore it.
Is this going to be full of fluff and “manifest your dreams” talk?
Nope. This is about the actionable steps, proven outreach strategies, and mindset shifts that actually move the needle to getting your first 10 clients and ensuring they become your sales team.
Less fluff, more fuel.
How long will it take me to read?
Faster than a court recess, a bit longer than a LinkedIn post.
You can read it in a weekend and have an action plan ready by Monday.
Is it going to guilt me into working more?
Not at all. It’s about working smarter — and sometimes, that means working less so you can live more.
Will there be free resources to go with it?
Yes! Most chapters unlock bonus tools, templates, and checklists you can download from our site.
The book gives you the “why” and “how,” the resources give you the “do it now.”
Or at least the ability to plan your exit knowing you have enough clients to get started.
It doesn't have to be perfect, you just need enough clients to cover your cashflow for a few months while you figure out the rest.
What’s the biggest reason to buy it?
Because you’re done waiting for permission.
This book is to inspire you to practice law on your terms — and it’s written by people who’ve actually helped and continue to help hundreds of lawyers do it.
TESTIMONIALS
See what even more Lawyers Say About Lofty?
"I highly recommend working with Jason—you won’t be disappointed."
I’m a family lawyer at Taylor Rose, and I’ve had a truly rewarding experience working with Jason. From our very first conversation, he has been instrumental in guiding me on how to build and grow my practice.
Jason has provided invaluable support in implementing effective strategies tailored to the legal industry, helping me take my practice to the next level. His insight, professionalism, and genuine commitment to my success have made a real difference.
I highly recommend working with Jason—you won’t be disappointed.
Mekhala Perera - Principal at Sterling Lawyers
"Jason genuinely cares about the people he works with, and it shows."
I had the pleasure of working with Jason and can confidently say he is an outstanding professional
in the areas of sales, marketing, and self-employment strategy.
Jason has a deep understanding of how lawyers operate and the challenges they face when branching out on their own.
More importantly, he’s extremely approachable, knowledgeable, and takes a practical, no-nonsense approach to
helping others build their profiles and businesses. His advice is grounded in real-world experience and delivered in a way that is easy to action. Jason genuinely cares about the people he works with, and it shows.
I have no hesitation recommending him to any lawyer looking for guidance or support in navigating sales, marketing, or self-employment opportunities.
Zayne Buckley - Gen Z Lawyer
"If you’re a lawyer thinking about taking the next step in your career or business journey, Jason is someone you’ll want in your corner."
Such a pleasure of working with Jason and can confidently say he brings a rare combination of deep industry knowledge, sales and marketing expertise, and genuine approachability.
Jason has a remarkable ability to connect with people in a way that feels both professional and personal—something especially valuable in the legal sector.
He has a natural talent for making complex ideas accessible and inspiring confidence in those exploring self-employment or business growth.
If you’re a lawyer thinking about taking the next step in your career or business journey, Jason is someone you’ll want in your corner.
Melisa Quin - Principal Lawyer at Oneness Lore