Helping lawyers choose independence
NERVOUS ABOUT LEAVING YOUR JOB?
UNSURE IF YOU ARE READY FOR SELF EMPLOYMENT or the consultant solicitor life?
We've helped hundreds of lawyers just like you!
WATCH the VIDEo ENTIRELY BEFORE YOU DECIDE TO IGNORE THIS OFFER
TESTIMONIALS
What Do Lawyers Say About the Co-Founder of SELL, Jason Loft? aka Lofty.
"He genuinely invests in your success."
When I first considered the move to self-employment within a legal setting, I was skeptical and hesitant.
The transition felt daunting, until I connected with Jason. His deep knowledge of the legal landscape, combined with his
practical, down-to-earth approach, made all the difference.
From marketing and business development to day-to-day mentorship, Jason provided thoughtful, strategic guidance
that gave me the confidence to take the leap.
He doesn’t just offer guidance - he genuinely invests in your success and helps you build a sustainable, rewarding practice.
To any lawyers contemplating self-employment or feeling uncertain about what that path might look like,
I can’t recommend Jason highly enough!
Joshua Brown - Founder & CEO at Brown and Crawford Advisory
"I highly recommend Jason to all lawyers out there considering the
move to self employment."
The move to self-employment has been a positive one thanks to the support, effective marketing and sales strategies received from Jason.
From our initial conversation through to now, he has always shared his extensive marketing and sales strategies and tips freely which has helped me substantially grow my business over the last 12 months.
He is very approachable too and no question is ever frowned upon or left unanswered.
I highly recommend Jason to all lawyers out there considering the move to self employment :)
Amira Hamit - Consultant Solicitor at Taylor Rose Australia
"It's rare to meet someone who combines deep sales and marketing expertise with a genuine passion for helping others grow.
I’ve had the pleasure of connecting with Jason (aka Lofty) through the legal and business development space, and it’s rare to meet someone who combines deep sales and marketing expertise with a genuine passion for helping others grow. Jason has a sharp understanding of what it takes to support self-employed lawyers—not just with strategy and systems, but with the right mindset and approach to sustainable business development.
After an insightful podcast chat and a deeper conversation afterward, it was clear that Jason is not only results-driven but people-focused.
His ability to articulate value, simplify complex challenges, and inspire action makes him an asset to any lawyer looking to start their journey into self employment and expand with purpose and passion. I’d gladly recommend him to any legal professional looking to grow with integrity and build a working platform that suits their lifestyle!
Adwar Alkhamesi - Principal of Adwar & Associates
Does this sound familiar?
You’ve built a solid reputation, a reliable salary, and a comfortable routine — but deep down, you know you’re capable of more. The idea of working for yourself crosses your mind almost every week… then fear steps in. What if the work dries up? What if you fail? So, you keep telling yourself "just one more year" — but that year keeps resetting.
Colleagues see you as confident and successful — yet when it comes to betting on yourself, you hesitate. You’ve spent your whole career advising others on risk, but when the risk is personal, the stakes feel higher. You know you want more freedom, but you’re terrified of losing security. It’s not about ambition — it’s about uncertainty.
You’ve worked your way up, but every promotion still leaves you feeling stuck under someone else’s ceiling. You want the freedom to choose your clients, set your fees, and work on your terms — without the red tape or politics. But no one ever taught you how to make that transition safely. You’re not lazy or afraid — you’re just missing a roadmap.
Don't worry, we can help!
Who's This Perfect For
SENIOR ASSOCIATES
SPECIAL COUNSEL
IN HOUSE LAWYERS
PARTNERS BY TITLE ONLY
ANY UNHAPPY LAWYER LOOKING FOR CONTROL OVER THEIR CAREER
INTRODUCING
The 'Don't Burn the Boats' Strategy Call
Here's what you get:
Uncover the value in your existing network.
Minimum Viable Exit Math to replace your salary safely.
Identify the bottlenecks stopping you from the next step.
Normal Price: $497
If you've come from LinkedIn it's FREE!
TESTIMONIALS
See what more Lawyers Say About Lofty?
"I've always felt empowered and supported with Jason in my corner."
What sets Jason apart is his unwavering commitment to the people he brings into the organisation.
He and his team continue to advocate for me and consistently work to help me grow and succeed as a consulting solicitor.
His dedication to developing talent goes beyond recruitment; he remains an active, supportive presence, genuinely invested in seeing others thrive.
I’ve always felt empowered and supported with Jason in my corner, and I’m incredibly grateful to have had his guidance and encouragement. His impact on the culture at Taylor Rose Australia is undeniable, and I consider myself lucky to have had him as a key part of my journey here.
If you're feeling uncertain or hesitant (which I definitely was), I encourage you to reach out to him - there’s no harm in exploring your options, and I’m confident you’ll be glad you did!
Megan Sterling - Principal at Sterling Lawyers
"He is legend material"
Absolutely recommend talking with Jason!
Talk to him about:
- lawyer careers
- legal practice
- business development
- marketing
He is Legend Material
Benjamin Thompson - Principal at Ben Thompson Legal
"If you are tired of long days in the office and are seeking more flexibility and ownership over your work life, Jason will show you how this can be done!"
If you are thinking of embracing the consultant solicitor life, I highly recommend speaking to Jason!
He has an extensive career in business development and has lots of wisdom to share about how you can build your own client base.
He understands that it can be a scary move, but is happy to support you throughout the process to help you achieve your goals.
If you are tired of long days in the office and are seeking more flexibility and ownership over your work life, Jason will show you how this can be done!
Marianne Bateman: Corporate Immigration Leader
TESTIMONIALS
See what even more Lawyers Say About Lofty?
"I highly recommend working with Jason—you won’t be disappointed."
I’m a family lawyer at Taylor Rose, and I’ve had a truly rewarding experience working with Jason. From our very first conversation, he has been instrumental in guiding me on how to build and grow my practice.
Jason has provided invaluable support in implementing effective strategies tailored to the legal industry, helping me take my practice to the next level. His insight, professionalism, and genuine commitment to my success have made a real difference.
I highly recommend working with Jason—you won’t be disappointed.
Mekhala Perera - Principal at Sterling Lawyers
"Jason genuinely cares about the people he works with, and it shows."
I had the pleasure of working with Jason and can confidently say he is an outstanding professional
in the areas of sales, marketing, and self-employment strategy.
Jason has a deep understanding of how lawyers operate and the challenges they face when branching out on their own.
More importantly, he’s extremely approachable, knowledgeable, and takes a practical, no-nonsense approach to
helping others build their profiles and businesses. His advice is grounded in real-world experience and delivered in a way that is easy to action. Jason genuinely cares about the people he works with, and it shows.
I have no hesitation recommending him to any lawyer looking for guidance or support in navigating sales, marketing, or self-employment opportunities.
Zayne Buckley - Gen Z Lawyer
"If you’re a lawyer thinking about taking the next step in your career or business journey, Jason is someone you’ll want in your corner."
Such a pleasure of working with Jason and can confidently say he brings a rare combination of deep industry knowledge, sales and marketing expertise, and genuine approachability.
Jason has a remarkable ability to connect with people in a way that feels both professional and personal—something especially valuable in the legal sector.
He has a natural talent for making complex ideas accessible and inspiring confidence in those exploring self-employment or business growth.
If you’re a lawyer thinking about taking the next step in your career or business journey, Jason is someone you’ll want in your corner.
Melisa Quin - Principal Lawyer at Oneness Lore
The SELL Life League Loot Partners
We're using our leverage to pass on discounts, benefits and perks for our members to ensure they can compete with the big firms.
We're proud to be working with and promoting these organisations and companies inside the League.
Are you still not ready to book a call?
TRY READING OUR BOOK TO hear a story of a senior associate who quit suddenly and had to figure out to how to make ends meet to support his family!
free on kindle OR LESS THAN THE PRICE OF A COFFEE & CROISSANT FOR THE PAPERBACK.
CLICK HERE TO GET YOUR COPY
