Pain: You’re stuck trading time for money, with no clear growth path.

SELL Solution: We show you how to grow smarter, not harder. By focusing on pricing, niche clarity, and leverage.

Through the Core Four, SELL shorts and weekly support, you’ll increase your income without increasing your hours.

Pain: You don’t want staff headaches—but need to scale capacity. We get it because we have the same mindset.

SELL Solution: The League helps you design a lean, efficient practice. You’ll learn how to automate low-value tasks, outsource the right things, and build systems that grow your revenue without growing your overhead. Coming soon is a purpose built SELL CRM that will allow you to automate and systemise most of your client acquisition procedures.

Pain: You know the law—but not how to run or grow a firm.

SELL Solution: The Core Four Course gives you the foundations. Knowing your numbers, finding your niche, managing your time, and generating leads. So your practice isn’t just reliant on your expertise in the law, it’s backed by an offer so good clients would feel silly saying NO and safer saying YES.

Pain: Law school didn’t teach you sales, marketing, or client acquisition and retention.

SELL Solution: That’s exactly what we teach—without fluff. You’ll get practical, actionable strategies through the Courses, SELL Shorts, and live sessions with Lofty that help you grow a real, sustainable business. The number of purpose made courses, SELL shorts and resources will only grow from what it is today, so as you grow, the league will grow with you and there will be more tools and resources to help you along each step.

Pain: You’ve paid for memberships before that went nowhere.

SELL Solution: You get immediate access to the Core Four Course, 100+ SELL Shorts (with new ones weekly), live “How Can I Help?” coaching with Lofty, Networking Sessions, and a private app built exclusively for self-employed lawyers.

Unlike other APP's designed to distract you from life, this one contains only content that is truthful and useful to you as a self-employed lawyer.

Pain: Generic advice doesn’t help when your questions are unique.

SELL Solution: Ask Lofty directly during weekly live “How Can I Help?” sessions and get tailored insight.

You’ll also see how others are solving similar challenges, so you never feel stuck or alone.

Pain: You’re busy enough doing everything yourself, but still want to improve.

SELL Solution: SELL is built for busy lawyers. The Core Four is sharp and to the point, and the 100+ SELL Shorts are 2–5 minute videos you can binge or browse when you’ve got time. Progress happens on your schedule but SELL can help keep you accountable to your own goals for self-improvement.

Pain: Life happens, and some weeks when court dates or family obligations fill your calendar, you don't want pressure to show up to an online meeting.

SELL Solution: The League is entirely self-paced with access to the Courses and SELL Shorts, and a community that never leaves you behind unless you want to be. You can always pause, catch up, and re-engage when you're ready but the best results come from those who are most engaged and active attending online events.

Pain: Passive learning doesn’t work when you’re building a business.

SELL Solution: The league and resources are built around action, not just information. The Core Four includes tools and templates to implement immediately, while weekly live sessions and community engagement hold you accountable to achieving results.

Pain: You’ve grown, but feel like you’ve hit a ceiling or can’t scale without chaos.

SELL Solution: You’ll meet other experienced lawyers inside the League who’ve broken through to smarter, leaner models. SELL helps you refine your business, reclaim your time, and optimise for freedom—not just revenue.

Success is a term that can only be defined by you, and we help you optimise toward your definition, not the worlds.

Pain: You’re doing a bit of everything—and struggling to stand out.

SELL Solution: The Core Four Course guides you through clarifying your niche, testing your positioning, and crafting messaging that attracts the right clients—so you can become known for something, not everything.

Pain: You're pricing emotionally, not strategically and afraid to charge what you're worth.

SELL Solution: Inside SELL, you’ll learn how to position your value, sell with confidence, and price with conviction. You’ll hear from other lawyers who’ve made the shift and see the impact it’s had on their revenue and mindset.

Pain: You feel awkward, salesy or worse; desperate when promoting your services.

SELL Solution: Through completing the Core Four Course, weekly masterminds and SELL Shorts, you’ll learn how to communicate your value with clarity and integrity without ever feeling fake, cringe, or pushy. It’s about conviction, not hype.

Pain: You’re stuck trying to copy models that don’t suit solo life.

SELL Solution: The League is built for self-employed lawyers. You’ll learn leaner, more profitable ways to grow on your terms and connect with others who’ve built fulfilling practices without the overhead or ego of traditional law.

Pain: You feel like the only lawyer trying to do things differently.

SELL Solution: The League is an invite-only space for self-employed lawyers who value freedom, results, and autonomy. No posturing, no politics—just shared ambition, support, and momentum.

Pain: You have one or two sources who could stop sending work tomorrow.

SELL Solution: The League (and Warm Intros CRM) helps you build your own referral network through Warm Intro Sessions and in-app connections. Whether you’re shifting niches or rebuilding your pipeline, you’ll never be without direction or support.

Pain: You’ve done workshops that gave a short burst… but no lasting change.

SELL Solution: Our programs are all designed for compounding growth. Between the Core Four, SELL Shorts, weekly live sessions, and member referrals, you’ll build habits, systems, and networks that create results month after month, year after year. If the league is no longer adding value, you simply don't sign up next year.

Pain: You’re skeptical because most programs promise the world and deliver fluff.

SELL Solution: We keep it sharp, practical, and proven. No hype. No fluff. Just real strategies that have worked for real lawyers. Led by someone who’s actually done the strategies himself and helped hundreds of others do it, not just talked about it. If you are still unsure, check out the more recommendations from lawyers below.

Pain: Most lawyers giving advice haven’t built what you want to build.

SELL Solution: Lofty doesn't describe himself as an experienced lawyer. Rather, he’s helped heaps of lawyers through every phase of going solo, built high-performing sales systems from scratch, plus spent nearly two decades mastering the craft of sales and persuasion. All of that experience is at your disposal once in the league.

Pain: You’ve seen coaches with no track record try to sell you big promises.

SELL Solution: Lofty's strategies have already changed the lives of hundreds of lawyers—and now that SELL is his and Courtney's full time occupation he has newer, more developed and refined versions of those strategies exclusively available inside SELL. Plus every time a new lawyer presents a new problem, we develop and improves the resources for your benefit.

Pain: Most mentors speak in theory and do coaching part time so their attention is part time.

SELL Solution: Lofty speaks from scars and his families livelihood depends on the success of lawyers in the league.

Lofty & Courtney started this venture the hard way — without privilege, shortcuts, or safety nets. They've turned real-world setbacks into proven systems that work. Everything inside SELL is battle-tested, not buzzword-driven.

Pain: Most founders disappear after you buy in.

SELL Solution: Lofty personally runs the weekly “How Can I Help?” sessions, checks in to the APP daily, and creates SELL Shorts based on member questions. You’re not joining a course—you’re joining a movement led by its co-founder.

Also available exclusively to those using the SELL CRM are one-to-one 'Constraint Coaching Calls' with Lofty to help you unblock whatever constraint is holding your business back from the success you want to achieve.

Pain: Most communities are built to make quick money. This one was built to solve a BIG problem for lawyers.

SELL Solution: Courtney & Lofty created SELL after seeing too many good lawyers burn out, give up, or get stuck under bad bosses. SELL exists to change that—by giving lawyers the resources, connections, and conviction to build something better for themselves, without feeling like it is by themselves.

The Self Employed Lawyers League lives by the mantra that a rising tide lifts all boats.

S.E.L.L. is the rising tide and each and every new member is a boat.